What is the
definition of a monopoly?
A monopoly is where a single person, company or brand name owns
all or most of one certain type product. Monopoly is characterized by
competition, which often results in high prices and inferior products. It
lessens competition for people who want to start a business or small businesses
in that area. Rupert Murdoch is an example of this and he owns most of the
world’s media and Press Company’s. He owns most of the world’s media industries.
There are not enough opportunities for smaller companies because of how big the
larger company is. Monopoly Company’s income increases because of the amount
the own and because the income is so high they can invest in almost anything if
it will benefit the company. Companies
that have a monopoly don’t tend to invest in to other businesses leaving a
detrimental effect on the market.
Why is it important to
ensure that no single media producer in the UK has a Monopoly?
We
need to make sure that no single media producer in the UK has a Monopoly because
there are people that are trying to make businesses in these certain areas
where people have a monopoly and the people that are trying to make a new
business can not because the competition is so hard because the monopoly
companies will either win or if the companies idea is so good the monopoly
company will just buy the other company out with an offer they cant refuse. So
if more companies try to open up in the same sector as the monopoly company it
will give the other company an unfair chance.
Why is consumer choice
important?
Consumer
Choice is how the consumer is getting the right of choice of how they purchases
the product an example of this is Samsung or Apple. They make a wide range of
music devises but when other companies start creating the same things and
trying to compete with them they make more of a range people can buy such as
TV’s, Computers. This is how it gives their consumers more choice range from
them to buy from.
What is the definition
of censorship?
Censorship
is the withholding of explicit speech or other public communication. Which may
be considered offensive, harmful, sensitive, politically incorrect or
inconvenient as determined by a government, media outlet or other controlling
body. The ASA (Advertising Standards Authority) Controls the censorship of
advertisements in the UK and the BBFC (British Board of Film Classification)
who regulate censorship in films.
This
is a band advertisement by Levis because it shows people playing with fire
works and this is classed as dangerous. The people playing with the fireworks
look like teenagers. Also it was banned because this advertisement was put out
during the times of the London rioting and people in the riots were shooting
fire works at people
China’s Censorship
Chinas censorship is very strict especially on the internet
with Facebook and twitter as they have there own version of Facebook and
twitter where millions of people are employed to monitor people activity and
make sure they don’t put anything people of the countries government could find
offensive. If they speak badly of the country they will get banned from the
site straight away.
What are the
arguments for and against censorship?
Censorship is there to protect the eyes of younger children from seeing things that are of e.g. a sexual or a violent nature. Here is a debate on censorship http://www.debate.org/debates/Censorship/3/ I myself agree with having censorship becasue if it was a voilent website or advert I would not want young children to be looking at it as it might give them ideas to become violent and there has been times where young children play 18+ games and think they can act it out at school and this is how I believe fights starts in school. The argument against censorship is that people want to express the freedom of the UK according to this website which is trying to campaign against it http://www.dlas.org.uk/ They want people to portrate anything on advertisment how every they want. Personally I disagree with this.
Why should under 18's be subject to
particular considerations by regulators?
Under 18's
undergo many exceptions to the rules set in place by regulatory bodies. This is
due to many rules in the media industry regarding under 18's. This is because someone under the age of 18 is not classed as an actual adult therefore needs to be protected according to differetn acts set in place. These come into many things such as data protection and
privacy. Under 18's need to be protected to a degree within media
sector due to being classed as a child or a young person. In regards to
censorship , minors cannot be portrayed negatively This is due to
discrimination. Also advertisements for alcohol have to be intentionally not
aimed at minors. This means young people cannot be used or encouraged to
consume alcohol during and advertisement or publication.